but have you seen any like these? There's a high-end feel to it with the mix of thins and thicks in the letterforms and mark. The sharp serifs were pulled from this logotype to form a cluster of wine grapes. I pursued various logo concepts, some more modern, some more timeless and I'm very pleased with where we landed. Their primary audiences vary and they brought on a stellar SEO team to inform us up front on who's looking, who's signing up and which pages could use a little finessing. I have a knack for wine drinking, love the idea of it showing up at my doorstep, and appreciate the Cellars Wine Club team and their desire to modernize their brand and website in a way that would appeal to wine aficionados and novices. Go try some incredible wine (!): This project was one for the books. It’s a TRUE honor to work with this driven group of women and bring my skills to the table to help support the Looking Out Foundation. K Brand acts as XOBC’s “in house” Designer, creating anything from new labels to Airstream exteriors, web layouts, print materials and packaging. We melded femininity and a dash of rockstar and landed on the “XOBC” square logo, emanating Brandi’s signature: XO, BC. K Brand Studio was brought on to create a brand with all of these values in mind. Drenched in community and friendship, their winery is an enviable example of a brand and collective that can contribute to the greater good, proving their trademark that raising a glass can make a difference, too.” A true outlier, showcasing female & LGBTQ+ leadership, this team of women in wine has raised the bar for the entire industry.
These women fused music and wine with a common goal of making a difference by donating proceeds from XOBC Cellars to Brandi’s Looking Out Foundation. XOBC Cellars has struck a chord that’s rarely, if ever been heard - boutique exceptionalism coupled with a culture of rugged and radical inclusion. Their wines showcase the quality and refinement that makes Washington wine unparalleled. “XOBC Cellars was founded in 2019 by multi Grammy winning artist Brandi Carlile, her wife Catherine, and their friends, Jeri and Amy Andrews.
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